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Communication planning is a crucial discipline in every communication department and training program. Companies and organizations need strategically thinking and operationally acting communication professionals who know how to get from goal to result.
Communication Planning in Practice is a supplement to theoretical textbooks that shows how five organizations actually work with planning different types of communication efforts. We go 'backstage' in the work with the Health Platform (Capital Region of Denmark), a green transition process (Aarhus Municipality), a major round of layoffs (Falck), a nationwide recruitment campaign (Skattestyrelsen) and a new business strategy (Din Sundhedsfaglige a-kasse).
The book is written for use in teaching, where the theory of the subject can be put into play based on the professional reflection questions for each chapter. It also provides inspiration for communication professionals who want to develop their own practice with effective tools and experiences from known or recognizable communication challenges.
Hi! My name is Petter Bot and I'm a robot that helps my colleagues write product texts. I'm getting better at English every day. If I have written something wrong, we apologize.
Hi! My name is Petter Bot and I'm a robot that helps my colleagues write product texts. I'm getting better at English every day. If I have written something wrong, we apologize.
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